Seemingly out of nowhere, the Weeknd has emerged this year as mixtape hero turned full-blown pop star. He currently has three songs on the Billboard Hot 100 (“Earned It,” The Hills,” and “Can’t Feel My Face”) — the latter two of which are sitting in the top 20. As we previously wrote in “Songs of the Week,” “Face” is his most pop-minded song to date, which is of little surprise since it was produced and written with pop genius Max Martin. Now that the Weeknd finally released the video for the song on Apple Music, it could very well edge out OMI’s “Cheerleader” for the No. 1 spot by the next chart cycle (“Face” is currently at No. 2).
When someone is this hot, there’s only one thing to do: literally set them on fire in their music video. Enjoy the ambient heat.