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This Maroon 5 Video Is Becoming a Reality Show Because NBC Just Wants to Be Deep in Adam Levine’s Love

We’re hurting, baby.

Just when you thought reality shows couldn’t get any more ubiquitous, Maroon 5’s getting one now, too. The band has teamed up with director David Dobkin to turn their “Sugar” video into an unscripted show for NBC. That means Adam Levine is getting his second show with NBC, where he already stars as a coach on The Voice. Dobkin, who loosely based the music video on his film Wedding Crashers, and Levine are developing the show, which will force celebrities upon the lives of unsuspecting regular people. (In the video, Maroon 5 crashed some weddings to the delight of drunken guests.) These celebs will “accidentally” show up at people’s weddings, bachelorette parties, and other major life events — making it just about as screwy as Katy Perry’s “Birthday” video, in which she did the same thing, except incognito! While we wait to find out how many of these celebs will end up getting sugar-bombed, some of us would still love to know what became of that scandalous mother-daughter love triangle in Maroon 5’s “She Will Be Loved” video. That was a made-for-TV soap just waiting to happen.

Maroon 5’s ‘Sugar’ Video Is Becoming a TV Show