roll clip!

Kendrick Lamar and TDE Release New Video to Celebrate Grammy Noms, Inspire You for 2016

Yeah, hard work can earn you the abilities to double dribble, become a selfie magnet, and score free ice cream. But more important, as with the case of Kendrick Lamar, true hard work can also lead to creative freedom, respect, and 11 Grammy nominations. Watch Top Dawg Entertainment’s To Pimp a Butterfly celebration vid above, and get DJ Jet Ski–level motivated to work harder in the New Year.

Kendrick Lamar Releases PSA Detailing Success