Cheez-It Just Blatantly Ripped Off Tim and Eric in a New Ad

More often than not, accusations of joke theft are debatable and the “parallel thinking” argument usually comes into play. But this week, some vigilant Tim and Eric fans noticed a case of theft that’s too obviously ripped off to defend. The perpetrator? Cheez-It.

Here’s the short video ad Cheez-It uploaded to their Facebook page (which has almost 4 million “likes”) earlier this week:

A Cheez-It and a chip together? #mindblown

Posted by Cheez-It on Monday, March 28, 2016

And for reference, here’s Tim and Eric’s popular “mind blown” bit from season 4 of Tim and Eric Awesome Show, Great Job!:

We asked Tim Heidecker to confirm that Cheez-It never reached out to him, Wareheim, or Adult Swim, and here’s what he told us:

Yea, no ok or compensation from us. A few fans alerted me. Ultimately it’s Adult Swim’s property so it’s up them whether to pursue. Pretty straightforward rip and I hope Turner’s legal department digs into this and helps protect our “intellectual” property!

Aside from this being a pretty obvious, shameless ripoff, the only other explanation I can think of is that it’s some weird early April Fools’ Day joke, but what would be the point of that? In any case, Cheez-It sure has some explaining to do.

UPDATE: Cheez-It has removed the video from its Facebook page.

Cheez-It Just Blatantly Ripped Off Tim and Eric in a […]