Adam Conover has found a lot of success tearing apart our preconceived notions about things like engagement rings, hymens, and salary transparency on his truTV show Adam Ruins Everything, so when he was asked to enlighten the audience at a recent marketing conference about how to appeal to millennials, he presented them with an interesting take: Millennials don’t exist. “Young people are narcissistic. They become less narcissistic as they age, but they become crankier about younger people being narcissistic,” Conover says. “Narcissism is a fact of life – it’s a natural part of growing older, right? It’s a part of your development. So being angry about the younger generation being ‘narcissistic,’ that’s like saying ‘Oh, this young generation only wants to poop in their diaper! They don’t want to use the bathroom!’” Conover tells the crowd that marketing to millennials is actually much simpler than they try to make it: “Look, young people don’t need you to talk to them in their language. They just want to be treated like intelligent people who are worthy of respect. It’s not rocket science emoji.”
Watch Adam Conover Explain at a Marketing Conference Why Millennials Don’t Exist
