marketing gimmicks

John Malkovich Made a Movie You Won’t See, Unless You Live Until 2115 and Then Remember to Watch It

Ah, Cannes, the place to see the hottest stars, sample the best of cinema, and glimpse, at a distance, a movie you may never actually see. Robert Rodriguez’s 100 Years: The Movie You Will Never See, which stars John Malkovich, will be showcased, but not screened, at the Cannes Film Festival. The film has been placed in “a special safe that will open automatically in 100 years when the timing is complete,” and that safe is touring around the world until it’s placed in a vault owned by Cognac brand Louis XIII. It’ll sit there until the official premiere on November 18, 2115.  Rodriguez is no stranger to marketing gimmicks — remember when Spy Kids came with smells? — and the point of this project is to give future generations a glimpse of what we thought the future would look like now. “Thanks for the movie,” the few surviving members of that future generation will say as they stumble through the crumbling cities humanity left behind. “But next time focus on climate change.”

John Malkovich Made a Movie You Won’t See