If you’ve recently returned from a relaxing July 4 location, you may have noticed something strange: Everyone is talking about Pokémon like it’s 1998 again. It’s all because of Pokémon Go, the augmented-reality game that has already revolutionized the fields of online dating and Holocaust studies. If you’re still confused, Stephen Colbert devoted a brief segment of his Monday show to explaining the game’s popularity. He’s also exploiting it with the launch of his own game: TrobGobs. It stands for “trouser goblins”; don’t ask where the other B came from.