Gwyneth Paltrow and Will Be Tech Mentors in Apple’s New Planet of the Apps Series

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You maniacs! You blew it up! Ah, damn you, goddamn … wait. Never mind. Propagate and Apple announced today that Gwyneth Paltrow,, and entrepreneur Gary Vaynerchuk have joined their new co-produced unscripted series Planet of the Apps as mentors and advisers to the app developers selected to participate on the show. The format and air date of the techy new series is still unknown, but the trio will guide the hopeful bunch of developers — the casting call is currently underway — as they attempt to launch their entrepreneurial careers in the tech world with their respective apps. ”Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a statement. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.” Paltrow and will also serve as executive producers. Goop 2.0, anyone?

Gwyneth Paltrow, Join Apple’s App Show