Melissa McCarthy is playing to her comedic strengths as an “eco-warrior” in a new Super Bowl ad for Kia. We’ve seen Mercedes go big by calling on the Coen brothers to direct their Easy Rider–inspired Super Bowl spot, and Kia is using the star power of McCarthy to promote both the company’s cars and its green-minded sensibilities. So watch one of America’s most bankable comedic actresses get beat up and tossed around — and drive a Kia hybrid — in the name of saving the whales, trees, ice caps, and rhinos.
