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Rachel Maddow’s Trump Tax Exclusive Was the Most-Watched Episode of The Rachel Maddow Show Ever

Rachel Maddow may have had to endure some mocking from Twitter and Stephen Colbert, but her Tuesday Trump taxes exclusive delivered massive ratings for her already red-hot MSNBC show. Per just-released Nielsen data, Tuesday’s The Rachel Maddow Show was seen by 4.1 million viewers, making it the most-watched show on cable for the night and beating first-run scripted programming on ABC and Fox during the 9 p.m. hour. Tune in for the Twitter-touted episode was more than 30 percent above Maddow’s already-inflated recent audience levels, and MSNBC confirmed it was the most-watched regularly scheduled episode of the show ever. Even more impressive: Maddow drew younger viewers to cable news. Tuesday’s show notched a 1.0 rating among adults under 50, more than doubling her usual demographic skew and tripling the demo rating for usual cable news leader The O’Reilly Factor (0.32). Not immediately known: Whether Maddow lost many viewers in the second half of her hour-long show, once she revealed Trump’s taxes. But even if the audience shrank, it remained substantial: The Last Word With Lawrence O’Donnell, which airs right after Maddow, notched a much bigger than usual — 2.7 million from 10 to 11 p.m.

Rachel Maddow’s Trump Tax Episode Was a Huge Ratings Success