sxsw 2017

SXSW Artists On How They Got Discovered (and How You Can, Too)

Every year, thousands of musicians trek to Austin, Texas, for SXSW with either one of two hopes: having a good time, or having a good time and making a blip on the industry radar. Increasingly, the gathering has swayed toward the former, with the sea of artists attending often already signed to a record label and, in some cases, far too famous for the event.

Nevertheless, it remains a festival intended to break new artists by having them perform at as many showcases, parking lots, and bars as possible. The more eyes the better — but with so many people looking in every direction, how does an artist attract attention? We posed that question to a few of the musicians who stopped by the In Search Of pop-up at SXSW — from A$AP Ferg to Sleigh Bells to Tinashe — to learn their tricks to getting discovered.

SXSW Artists On How They Got Discovered