Anthony Atamanuik’s new show The President Show debuts on Comedy Central this Thursday, and the network found a way to make sure that the real Donald Trump doesn’t miss the big premiere. Today, Comedy Central tweeted the below image of a real billboard they purchased to promote the show, which is located just three miles away from Mar-a-Lago in Florida on the I-95 exit leading to the Trump resort. It’s perfect:
In case you can’t make it out, the billboard includes the premiere date for the series with the perfect Mar-a-Lago exit tagline: “Another golf trip? Sad!” Check out a teaser for The President Show here, and watch the rest when the premiere airs Thursday night at 11:30pm.