Today on Instagram, Kris Jenner dropped a teaser trailer for Kendall Jenner. Like, the very concept of her daughter. Kendall will be sharing something very personal on social media on Sunday night, and Kris is very proud of whatever that is. “When I was 14, I couldn’t reach as many people as I can now,” Kendall says in the talking-head interview. Now that she has this platform, she wants to let people know that something is “normal.” BUT WHAT? It’s all very vague. Some commenters think this is a very weird spon moment for Proactiv, others think it could be about anxiety or learning disabilities.
Update, Monday at 2:45 p.m.: Surprise! During a commercial break at the Golden Globes on Sunday, Jenner’s big “reveal” ended up being how she’s struggled throughout her tween and adult life with acne — a struggle she’s already talked a bit about. Her commercial also doubled as an announcement that’s she a new spokesperson for Proactiv, a line of skin-care products that you’ve probably seen at your local mall kiosk.