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A Hello Kitty Movie Will Usher in the Sanrio Cinematic Universe

Photo: Vivien Killilea/Getty Images for Proactiv

New Line Cinema has acquired the rights to several Sanrio characters, and has begun developing an English-language film about their flagship cutie: Hello Kitty. It’s the first movie deal for Sanrio outside of Japan, per Deadline. “Hello Kitty has been one of the most beloved characters around the world for the last 40-plus years,” said FlynnPictureCo. CEO Beau Flynn in a joint statement with New Line. “With the positive and family-oriented values that Hello Kitty and Sanrio embody, there has never been a better time than now to share her message with the world!” FlynnPictureCo. will develop a story with Sanrio and New Line around the kitty cat that’s been gracing purses and stationery since 1974. Sanrio recently had luck with American audiences with the English dub of the Aggretsuko anime. If the Hello Kitty movie goes well, that means an entire Sanrio Cinematic Universe could be at hand. Imagine the possibilities: a Lord & Miller Keroppi, Sofia Coppola’s Chococat, or Charlie Kaufman’s Gudetama. What the world really needs is an auteur dramedy about an egg with depression. Maybe starring John Turturro.

Hello Kitty Will Usher in the Sanrio Cinematic Universe