Two years after the crazy experiment of MoviePass began — allowing users to see up 30 movies a month in theaters for just a $10 subscription fee — the company is finally shutting down. The company’s ascent lasted a few months before reports of it hemorrhaging money starting popping up. It was briefly going to produce movies, with one Bruce Willis vehicle announced, but then things just started to come apart. Restrictions were placed how many movies subscribers could see in a month. Surge pricing hit. Users were unhappy. It was a general downhill slide, and come tomorrow the company will finally close up shop. As CNBC reports, though, “It has formed a strategic review committee, made up of the company’s independent directors, to explore ‘strategic and financial alternatives’ for the company.” Among those options is a sale of the MoviePass and all its components, which includes MoviePass, Moviefone, and MoviePass Films. So maybe, parts of the service will live on elsewhere like zombie limbs refusing to die.
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