broad-casting

UBA Is Growing on The Morning Show Season Three

Nicole Beharie and Jon Hamm. Photo: Sean Zanni/WireImage

Update Wednesday, August 31: UBA just keeps getting bigger. Tig Notaro has signed on to The Morning Show season 3. According to Deadline, she’ll be playing the chief of staff for Jon Hamm’s scheming business guy. The Gerri to Hamm’s Logan, for those of us who can only conceive of corporate goings-on in Waystar Royco terms. It’s always nice to see Notaro cast in something, especially when she doesn’t have to do hours of complicated chroma-key work for the role.

Original story follows.

The TV layoffs haven’t come for United Broadcasting Association. In fact, things are expanding at the network at the center of The Morning Show. Miss Juneteenth’s Nicole Beharie is joining the Apple TV+ series’s upcoming third season as Christina Hunter, a new anchor on The Morning Show who’s “a grounded, competitive, and charismatic millennial,” per a press release. Her casting follows that of Mad Men’s Jon Hamm, who’s set to play Paul Marks, a businessman eyeing UBA, and Julianna Margulies, who returns as UBA anchor (and, more important, love interest to Reese Witherspoon’s Bradley Jackson) Laura Peterson after her stint in Montana. Laura’s return would imply that there’s a time jump at play in season three after the season-two finale saw Jennifer Aniston’s Alex Levy report live on her COVID-19 symptoms early in the pandemic. But it’ll be a while before we get more reporting out of UBA — production on season three reportedly began this month under new showrunner Charlotte Stoudt. And that’s all the news that’s fit to be a TV drama.

UBA Is Growing on The Morning Show Season Three