William E. Ketchum III

  1. a long talk
    Making Sense of CommonAt 48, he’s considered rap’s ambassador outside its borders. That doesn’t mean he wants to be seen as “safe.”
  2. where it started at
    The 100 Songs That Define New York Rap, RankedIt’s not a sound, it’s an attitude.
  3. a long talk
    Lupe Fiasco vs. Everybody (Even Himself)The divisive rap great on making an EP based off a tweet, not allowing Joe Budden to clown him, Virgil Abloh, and why he basically invented Genius.