Displaying all articles tagged:


  1. How Netflix Is Trying to Make Sure Its Shows Don’t Get LostNetflix execs vigorously dispute the idea shows or movies are disappearing amid the endless rows of programming.
  2. marketing
    The Savvy Strategies That Made Split and Get Out the Year’s Most Unexpected HitsMaking a movie for cheap is one thing. Selling it to viewers is another.
  3. tweets
    Fox Searchlight Markets Birth of a Nation, OddlyWith memes.
  4. marketing antics
    Scientology Not a Fan of South Park BillboardThe White House and the Lincoln Memorial have also complained.
  5. the house always wins
    Sony’s Movie Chief Loves the Ghostbusters Trolls“Can we please get some more haters to say stupid things?”
  6. Watch Adam Conover Explain at a Marketing Conference Why Millennials Don’t […]Adam Conover has found a lot of success tearing apart our preconceived notions about things like engagement rings, hymens, and salary […]
  7. Where Brands and Comedy Meet: The Weird World of ‘Native Marketing’ A few weeks ago, the YouTube star Miranda Sings released a new music video on her channel. Entitled “Sexy Buttery Love Song,” it features her […]
  8. false advertising
    Zero Dark Thirty’s Split-Personality Ad CampaignThey’re simultaneously marketing it as a thoughtful drama and a jingoistic action ass-kicking of Osama.
  9. brave
    Meet Merida From BraveAnd the Disney marketing machine starts its engines …
  10. marketing
    Sacha Baron Cohen Wanted to Ash George Clooney, Not Ryan Seacrest“They somehow spun the wheel of tragedy and ended up on my name,” says Ryan Seacrest.
  11. Jennifer Lopez From Different Block Than You ThoughtAt least when it comes to her Fiat ad.
  12. marketing
    The Smurfs Get the Same Warning As District 9’s AliensDoes Sony Pictures have a lot of electric fences or rat poison in their offices?
  13. marketing
    The Next James Bond Movie Has $45 Million Worth of Product PlacementA full third of the budget.
  14. marketing
    Groupon Pulls Confusing Super Bowl Ads Off the Air“We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through.”
  15. marketing
    Fox Will Market Rio With New Angry Birds GameIt’s out in March.
  16. marketing
    FX Chief: Don’t Blame Our Terrible Poster for Cancellation of Terriers“From my standpoint, the marketing department of FX has taken a little bit of unfair knocks for the lack of performance of the show.”
  17. marketing
    Smell Like Lady GagaGaga perfumes are coming.
  18. the hills
    Extreme Hills Marketing: Would You Wear Kristin Cavallari Converse?Ironically, maybe?
  19. Movie Marketers: Enough With the Fake GraffitiSick of having their billboards defaced with profanities and gang symbols, movie studios are now producing their billboards pre-vandalized.
  20. not cool
    Disney’s Cruel Marketing Strategy for Toy Story 3Free screenings for college students! But it’s only two-thirds of the movie.
  21. marketing
    Good News, Boys: Disney’s Rapunzel Now Less PrincessyIts new title is the less gender-specific ‘Tangled.’
  22. movies
    Don’t Watch the Griswold Family’s Mini-Movie, Hotel Hell VacationFourteen laugh-free minutes.
  23. marketing
    Zeitgeist-Capturing, George Clooney–Starring Oscar Front-Runner Somehow Poses Marketing Challenge“It’s not an R-rated horror movie where audiences know what they’re going to get.”
  24. marketing
    G.I. Joe Marketers Launch $150 Million Offensive in Middle AmericaParamount is skipping the coasts for this one.
  25. the williamsburg conundrum
    Movie Marketers Perplexed As to How to Solve ‘The Williamsburg Conundrum’How do you market to the unmarketable?
  26. marketing
    Eminem Resurrects Torture Porn for ‘3 a.m.’ VideoThe video is making its debut this Saturday night on Cinemax.
  27. i want mah scalps!
    Once Upon a Time in Nazi-Occupied France…… there was no sight of Brad Pitt.