Displaying all articles tagged:


  1. how mysterious!
    How ‘Who Shot Mr. Burns?’ Unlocked The Simpsons’ PotentialWriters Bill Oakley and Josh Weinstein look back on how one mystery led to a beloved two-part episode and a parade of marketing stunts.
  2. How Netflix Is Trying to Make Sure Its Shows Don’t Get LostNetflix execs vigorously dispute the idea shows or movies are disappearing amid the endless rows of programming.
  3. marketing
    The Savvy Strategies That Made Split and Get Out the Year’s Most Unexpected HitsMaking a movie for cheap is one thing. Selling it to viewers is another.
  4. tweets
    Fox Searchlight Markets Birth of a Nation, OddlyWith memes.
  5. marketing antics
    Scientology Not a Fan of South Park BillboardThe White House and the Lincoln Memorial have also complained.
  6. the house always wins
    Sony’s Movie Chief Loves the Ghostbusters Trolls“Can we please get some more haters to say stupid things?”
  7. Watch Adam Conover Explain at a Marketing Conference Why Millennials Don’t […]Adam Conover has found a lot of success tearing apart our preconceived notions about things like engagement rings, hymens, and salary […]
  8. Where Brands and Comedy Meet: The Weird World of ‘Native Marketing’ A few weeks ago, the YouTube star Miranda Sings released a new music video on her channel. Entitled “Sexy Buttery Love Song,” it features her […]
  9. Branding Your Infant for the 21st Century Marketplace, by Pablo GoldsteinHello, Los Feliz Lamaze! Lane Bronson is the name, branding is my game. Nancy, or Mom as I like to call her, came down with the flu, so I’ll be […]
  10. marketing 101
    Watch Aubrey Plaza’s Game-Changing Newcastle Ad About AdsShe’s like the next Matthew McConaughey.
  11. The Social Media Graveyard of Canceled ComediesDozens and dozens of new shows premiere each new TV season (and mid-season, and off-season) but only a handful live to see season two. These […]
  12. belizers
    The Belize Tourism Board Loves Breaking BadThey’d like everyone from the show to “take a trip to Belize.”
  13. marketing
    J.J. Abrams’s Mystery Trailer Is for a BookOr so it seems.
  14. marketing
    The Creepiest Movie Ad Campaign of the SummerThe killer from You’re Next is subtly terrorizing the studio’s other movie posters.
  15. false advertising
    Zero Dark Thirty’s Split-Personality Ad CampaignThey’re simultaneously marketing it as a thoughtful drama and a jingoistic action ass-kicking of Osama.
  16. brave
    Meet Merida From BraveAnd the Disney marketing machine starts its engines …
  17. marketing
    Sacha Baron Cohen Wanted to Ash George Clooney, Not Ryan Seacrest“They somehow spun the wheel of tragedy and ended up on my name,” says Ryan Seacrest.
  18. 24 Thinkpieces About GirlsHow big a bonus does the HBO marketing department deserve? Let me count the thinkpieces (an incomplete list — interviews are not counted […]
  19. It Sucks to Be the Neighborhood Watch Marketing TeamNeighborhood Watch, the summer movie starring Ben Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade as a group of neighborhood watch […]
  20. Tracing the Origin of the Word ‘Adorkable’People are finally coming around to enjoying, rather than irrationally hating, Fox’s New Girl. Rightly so, though before I go any further, I […]
  21. Jennifer Lopez From Different Block Than You ThoughtAt least when it comes to her Fiat ad.
  22. marketing
    The Smurfs Get the Same Warning As District 9’s AliensDoes Sony Pictures have a lot of electric fences or rat poison in their offices?
  23. The 10 Most Ridiculous Portuguese Translations of Judd Apatow Movie TitlesAs a Portuguese fan of comedy, I’ve been plagued by ludicrous translations of American movie titles. Thing do tend to get lost in translation […]
  24. marketing
    The Next James Bond Movie Has $45 Million Worth of Product PlacementA full third of the budget.
  25. Paul Reiser’s New Promo He Made Just for Splitsider As part of the promotional effort for The Paul Reiser Show, NBC had him do some promos that have him speaking directly to some websites, […]
  26. marketing
    Groupon Pulls Confusing Super Bowl Ads Off the Air“We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through.”
  27. marketing
    Fox Will Market Rio With New Angry Birds GameIt’s out in March.
  28. marketing
    FX Chief: Don’t Blame Our Terrible Poster for Cancellation of Terriers“From my standpoint, the marketing department of FX has taken a little bit of unfair knocks for the lack of performance of the show.”
  29. marketing
    Smell Like Lady GagaGaga perfumes are coming.
  30. the hills
    Extreme Hills Marketing: Would You Wear Kristin Cavallari Converse?Ironically, maybe?
  31. Movie Marketers: Enough With the Fake GraffitiSick of having their billboards defaced with profanities and gang symbols, movie studios are now producing their billboards pre-vandalized.
  32. not cool
    Disney’s Cruel Marketing Strategy for Toy Story 3Free screenings for college students! But it’s only two-thirds of the movie.
  33. marketing
    Good News, Boys: Disney’s Rapunzel Now Less PrincessyIts new title is the less gender-specific ‘Tangled.’
  34. movies
    Don’t Watch the Griswold Family’s Mini-Movie, Hotel Hell VacationFourteen laugh-free minutes.
  35. marketing
    Zeitgeist-Capturing, George Clooney–Starring Oscar Front-Runner Somehow Poses Marketing Challenge“It’s not an R-rated horror movie where audiences know what they’re going to get.”
  36. marketing
    G.I. Joe Marketers Launch $150 Million Offensive in Middle AmericaParamount is skipping the coasts for this one.
  37. the williamsburg conundrum
    Movie Marketers Perplexed As to How to Solve ‘The Williamsburg Conundrum’How do you market to the unmarketable?
  38. marketing
    Eminem Resurrects Torture Porn for ‘3 a.m.’ VideoThe video is making its debut this Saturday night on Cinemax.
  39. i want mah scalps!
    Once Upon a Time in Nazi-Occupied France…… there was no sight of Brad Pitt.