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Displaying all articles tagged:

Marketing

  1. promo
    Nathan Fielder Wants Anything But The Curse of Bad MarketingThe plan? Attract more viewers to his show by trolling Anyone But You.
    By Jennifer Zhan
  2. how mysterious!
    How ‘Who Shot Mr. Burns?’ Unlocked The Simpsons’ PotentialWriters Bill Oakley and Josh Weinstein look back on how one mystery led to a beloved two-part episode and a parade of marketing stunts.
    By Ramsey Ess
  3. How Netflix Is Trying to Make Sure Its Shows Don’t Get LostNetflix execs vigorously dispute the idea shows or movies are disappearing amid the endless rows of programming.
    By Josef Adalian
  4. marketing
    The Savvy Strategies That Made Split and Get Out the Year’s Most Unexpected HitsMaking a movie for cheap is one thing. Selling it to viewers is another.
    By Kevin Lincoln
  5. tweets
    Fox Searchlight Markets Birth of a Nation, OddlyWith memes.
    By Nate Jones
  6. marketing antics
    Scientology Not a Fan of South Park BillboardThe White House and the Lincoln Memorial have also complained.
    By Nate Jones
  7. the house always wins
    Sony’s Movie Chief Loves the Ghostbusters Trolls“Can we please get some more haters to say stupid things?”
    By Jackson McHenry
  8. Watch Adam Conover Explain at a Marketing Conference Why Millennials Don’t […]Adam Conover has found a lot of success tearing apart our preconceived notions about things like engagement rings, hymens, and salary […]
    By Megh Wright
  9. Where Brands and Comedy Meet: The Weird World of ‘Native Marketing’ A few weeks ago, the YouTube star Miranda Sings released a new music video on her channel. Entitled “Sexy Buttery Love Song,” it features her […]
    By Katelyn Best
  10. Branding Your Infant for the 21st Century Marketplace, by Pablo GoldsteinHello, Los Feliz Lamaze! Lane Bronson is the name, branding is my game. Nancy, or Mom as I like to call her, came down with the flu, so I’ll be […]
    By Brian Boone
  11. marketing 101
    Watch Aubrey Plaza’s Game-Changing Newcastle Ad About AdsShe’s like the next Matthew McConaughey.
    By Sean Fitz-Gerald
  12. The Social Media Graveyard of Canceled ComediesDozens and dozens of new shows premiere each new TV season (and mid-season, and off-season) but only a handful live to see season two. These […]
    By Meredith Haggerty
  13. belizers
    The Belize Tourism Board Loves Breaking BadThey’d like everyone from the show to “take a trip to Belize.”
    By Margaret Lyons
  14. marketing
    J.J. Abrams’s Mystery Trailer Is for a BookOr so it seems.
    By Margaret Lyons
  15. marketing
    The Creepiest Movie Ad Campaign of the SummerThe killer from You’re Next is subtly terrorizing the studio’s other movie posters.
    By Kyle Buchanan
  16. false advertising
    Zero Dark Thirty’s Split-Personality Ad CampaignThey’re simultaneously marketing it as a thoughtful drama and a jingoistic action ass-kicking of Osama.
    By Jesse David Fox
  17. brave
    Meet Merida From BraveAnd the Disney marketing machine starts its engines …
    By Eliot Glazer
  18. marketing
    Sacha Baron Cohen Wanted to Ash George Clooney, Not Ryan Seacrest“They somehow spun the wheel of tragedy and ended up on my name,” says Ryan Seacrest.
    By Kyle Buchanan
  19. 24 Thinkpieces About GirlsHow big a bonus does the HBO marketing department deserve? Let me count the thinkpieces (an incomplete list — interviews are not counted […]
    By Adam Frucci
  20. It Sucks to Be the Neighborhood Watch Marketing TeamNeighborhood Watch, the summer movie starring Ben Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade as a group of neighborhood watch […]
    By Adam Frucci
  21. Tracing the Origin of the Word ‘Adorkable’People are finally coming around to enjoying, rather than irrationally hating, Fox’s New Girl. Rightly so, though before I go any further, I […]
    By Joshua Kurp
  22. Jennifer Lopez From Different Block Than You ThoughtAt least when it comes to her Fiat ad.
    By Kyle Buchanan
  23. marketing
    The Smurfs Get the Same Warning As District 9’s AliensDoes Sony Pictures have a lot of electric fences or rat poison in their offices?
    By Claude Brodesser-Akner
  24. The 10 Most Ridiculous Portuguese Translations of Judd Apatow Movie TitlesAs a Portuguese fan of comedy, I’ve been plagued by ludicrous translations of American movie titles. Thing do tend to get lost in translation […]
    By Rodrigo Nogueira
  25. marketing
    The Next James Bond Movie Has $45 Million Worth of Product PlacementA full third of the budget.
    By Kyle Buchanan
  26. Paul Reiser’s New Promo He Made Just for Splitsider As part of the promotional effort for The Paul Reiser Show, NBC had him do some promos that have him speaking directly to some websites, […]
    By Adam Frucci
  27. marketing
    Groupon Pulls Confusing Super Bowl Ads Off the Air“We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through.”
    By Kyle Buchanan
  28. marketing
    Fox Will Market Rio With New Angry Birds GameIt’s out in March.
    By Kyle Buchanan
  29. marketing
    FX Chief: Don’t Blame Our Terrible Poster for Cancellation of Terriers“From my standpoint, the marketing department of FX has taken a little bit of unfair knocks for the lack of performance of the show.”
    By Kyle Buchanan
  30. marketing
    Smell Like Lady GagaGaga perfumes are coming.
    By Amos Barshad
  31. the hills
    Extreme Hills Marketing: Would You Wear Kristin Cavallari Converse?Ironically, maybe?
    By Mike Vilensky
  32. not cool
    Disney’s Cruel Marketing Strategy for Toy Story 3Free screenings for college students! But it’s only two-thirds of the movie.
    By Adam K. Raymond
  33. marketing
    Good News, Boys: Disney’s Rapunzel Now Less PrincessyIts new title is the less gender-specific ‘Tangled.’
    By Matthew Perpetua
  34. movies
    Don’t Watch the Griswold Family’s Mini-Movie, Hotel Hell VacationFourteen laugh-free minutes.
    By Edith Zimmerman
  35. marketing
    Zeitgeist-Capturing, George Clooney–Starring Oscar Front-Runner Somehow Poses Marketing Challenge“It’s not an R-rated horror movie where audiences know what they’re going to get.”
    By Lane Brown
  36. marketing
    G.I. Joe Marketers Launch $150 Million Offensive in Middle AmericaParamount is skipping the coasts for this one.
    By Lane Brown
  37. the williamsburg conundrum
    Movie Marketers Perplexed As to How to Solve ‘The Williamsburg Conundrum’How do you market to the unmarketable?
    By Mark Graham
  38. marketing
    Eminem Resurrects Torture Porn for ‘3 a.m.’ VideoThe video is making its debut this Saturday night on Cinemax.
    By Mark Graham
  39. i want mah scalps!
    Once Upon a Time in Nazi-Occupied France…… there was no sight of Brad Pitt.
    By Mark Graham